There are companies buying products and services, even in this recession. There are companies that will grow. Many companies will be able to maintain a good business and there are even some new emerging business areas. Buyers are out there. They just may be a little harder to find and in industry segments that are not as familiar to you.
Companies that supply necessities will be able to maintain a good business through a recession. Luxuries and nice-to-have items are not in demand but necessities are still required.
- Transportation necessities: delivery services & fuel providers
- Business consumables: paper & ink cartridges for printers & copiers, raw materials for production
- Consumer necessities: food, water & utilities
Companies that are likely to grow in a recession are ones that help business and consumers protect and extend use of existing assets. Companies and people look to get a longer useful life from their existing assets.
- Repair & maintenance: production equipment maintenance & automotive repair
- Network optimization: IT infrastructure support
- Safety & security: insurance, premise security & online protection
New companies will emerge or existing ones will grow in areas that provide cost effective alternatives.
- Consumable alternatives: A great service that saves about 50% compared to new purchase is refill services for ink cartridges
- Self-service alternatives: Web self-help services, order management, online stores
- Outsourcing non-core services: A recent client of mine found a PEO (Professional Employment Organization) was able to provide payroll, HR, benefits & workman’s comp for 25% less than in-house staff.
Look for companies that help protect the planet: Recyclers, repurpose & re-use.
Look for companies or organizations that will reap the benefits of federal government stimulus funds.
- Public well being: education & healthcare
- Services: police & social services
- Infrastructure construction: roads, railroads & mass transit
- Energy: solar, wind power & efficient operation alternatives
Companies are buying products & services in a recession. You just need to look at the marketplace in a new way.