It’s common to get caught up in the “ready, fire, aim!” approach to lead generation. Executives and marketers scramble for action. But when the action is mis-directed to producing the wrong kind of leads, everybody loses.
With the help of a colleague, we’ve created a helpful graphic that illustrates the mapping of marcom mix activities and content to the appropriate stage in the lead funnel. Check out this blog post on the Marketing Campaign Development blog for more details.
Tags: Integrated Marketing, lead funnel, lead generation, marcom mix, marketing blueprints