There’s no question that 2009 has been tough on Customer Advisory Board(CAB) programs and events.  Many companies had little choice but to cancel or postpone their events this fall.  But good news is on the horizon.  The Dow has hit 10,000 and many expect signs of recovery to continue to blossom in 2010.  Kicking off or rejuvinating your company’s CAB (or Customer Advisory Council – CAC) program is an excellent way to strengthen customer loyalty and ensure you are on the right (roadmap) track for 2010.

I’ve been facilitating CABs and other executive summits and offsites for more than 10 years.   Here is a collection of articles that offer insights, tips, and best practices that will help optimize your program and build stronger executive relationships.

• Are you getting strategic insight from your best customers?
  Customer Advisory Boards help you validate and refine your product direction
• What Came First, the CAB or the Executive Relationship?
• CAB or no CAB? That is the question
• How Three Collaboration Trends are Reshaping Marketing
• Customer Advisory Boards: Frequently Asked Questions
• Expect More Out of Meetings: Professional facilitators can keep your meetings focused and productive

Technorati Tags: CAB, CABs, Customer Advisory Board, Customer Advisory Boards, Marketing, marketing programs, nurture programs

Tags: CAB, CABs, Customer Advisory Board, Customer Advisory Boards, Marketing, marketing programs, nurture programs

This entry was posted on Tuesday, October 20th, 2009 at 10:40 am and is filed under Customer Advisory Boards, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.