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The Magic of the Marketing Offsite
There is magic in a Marketing Offsite when you follow these best practices. Mike Gospe, GTM strategy & professional facilitator shares a few secrets.
How to drive a highly productive Annual Business Planning Offsite
Your annual business planning offsite is likely your most important meeting of the year. When it comes to high-stakes planning exercises, partner with a skilled facilitator who will dramatically reduce the risk of wasting precious time in an unconstructive planning offsite. Here are 5 tips to guide your high-stakes agenda.
Countdown to Launch! How to be an effective “Launch Boss”
To be an effective “Launch Boss”, I don’t manage my team by department. Instead, I manage by “points of potential failure”. Just like NASA. I inspire and engage the marketing team to get out of their comfort zone, to push boundaries of what is possible, and to learn and apply skills that will help them become the next generation of marketing leaders. Here’s how I manage the launch process.
Kickoff your 2024 Annual Business Planning Workshop with 3 Best Practices
CEOs: The most productive annual planning workshops are conducted via an in-person leadership offsite. Here are three best practices that ensure yours get off on the right foot.
6 Tips for designing or tuning your company’s strategic business plan
Without a strategic business plan that is updated annually, your business is at risk. Creating or updating this important asset need not be stressful. Use these 6 tips to align your leadership team, create business momentum, and accelerate revenue growth.
CEOs: When to hire an Interim CMO and how to use them effectively
When companies are going through a transition, is it wise to hire an Interim Chief Marketing Officer (CMO)? An Interim CMO is a strategic short-term asset that dramatically reduces this risk of your hiring the wrong CMO. This article demystifies the role and shares when to hire one and how to use them to accelerate growth.
Business Planning: How one CEO aligned his team and achieved a winning exit strategy
Is your company poised for success in 2023? Lack of business planning and failure to align the leadership team are often cited as reasons that cripple the CEO’s vision and the company’s ability to achieve revenue growth. Here’s how one CEO used business planning exercises to align the company and achieve a successful business outcome.
CEOs: To Achieve Marketing greatness, apply some CMO scaffolding
“CMO Scaffolding” refers to a support structure that aids both the CEO and the CMO in order to groom the CMO to become the marketing leader the company needs him/her to be. Brian Gentile, former CMO and CEO and now CEO coach explains.
Building a demand gen plan? Start with these 6 key ingredients
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational elements, your marketing programs will be designed properly to deliver the results your sales team expects and requires.
Please join our 2022 Customer Advisory Board best practices survey
Take part in our 2022 Customer Advisory Board best practices survey. How is your CAB program going? What wisdom can you share with your peers? What challenges do you face in 2023? I’ll be sharing preliminary results in November. Join our community of CAB managers.