Lately, I’ve been asked for recommendations for a streamlined go-to-market plan template. This is a great request because I continue to see a lot of marketing teams get wrapped around the axle of a “10-step marketing plan” or some other beastly exercise. Now, please don’t mis-understand me: marketing planning is a serious, critical, and worthwhile exercise. Comprehensive planning exercises can be of great value. Yet, sometimes, a short-cut is needed.
Here’s the punch line:
