This is a good question.  One that can lead to confusion and consternation if the role isn’t clearly defined at the outset.  I had the opportunity to attend a conference hosted by the Product Realization Group last week.  Often, but not always, this role falls on the shoulders of someone in product management or product marketing.Rob Bisaillon, director of new product introduction at Verigy Memory and Application Specific Test Systems Division, offered a few success factors regarding the NPI process, and insights into the most effective product launch bosses.

Rob’s list of Key Success Factors included:
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