Solving Marketing and Sales Problems in the Recession

This new page lists KickStart articles that you may find helpful in addressing your marketing and sales issues during the current recession. We hope that we can take this page down in the not-too-distant future. In the meantime, here is some help for your business:

Recession Business Strategy

• Be Careful with That Ax: Strategies for Reshaping Expenses and Staffing by Janet Gregory

High Impact Marketing on a Tight Budget

• Demand Generation Automation for B-to-B Marketers by Mary Gospe
• Virtual Events: Green and Growing by Mary Gospe
• Get Ready! Social Media for B2B Companies by Mary Sullivan

Less is More: Do an Assessment to Keep What’s Working, Retire What’s Not

• Do You Have a Clear Picture of Your Marketing Team's Performance? - Conduct a Market Assessment by Mike Gospe
• Sales Is More Than Just Making the Numbers - Conduct a sales assessment to optimize performance and planning by Janet Gregory

Sales Compensation That Motivates

• 7 Steps to Designing a Winning Sales Compensation Plan by Janet Gregory
• Using Incentives for Results – Janet Gregory

Successful Selling in a Recession

• Maintaining Sales Momentum in a Recession by Mary Sullivan
• Qualifying UP in a DOWN Economy by Janet Gregory
• What is Sales 2.0? by Mary Gospe

And contact KickStart Alliance to find out more about our “What’s Working” discussion series. We’ll provide the first session to professionals in your own organization at no charge.