September 16, 2010
Bridging the Gap between Marketing and Product Development

The path to moving a product idea from Marketing successfully through the development process often is filled with fuzzy requirements, schedule gyrations, and development trade-offs required to meet product launch dates. Join Mike Gospe and a panel of experts from the Product Realization Group where we’ll share how to define requirements, smooth schedules, and WOW the market with new products. Click here to register and learn more.

Custom workshops: Personas. Positioning Statements. The Message Box. Schedule a custom workshop to move your marketing initiatives forward. Learn more.

Mike Gospe Article Published by DemandGen Report, June 29, 2010
3 Steps to Shortening the Sales Cycle with Persona-Driven Marketing

San Francisco State and Mike Gospe partner to teach Integrated Marketing Best Practices in Fall 2010
Gospe teaches “Essentials of Integrated Marketing” for working professionals at SFSU’s College of Extended Learning

Pacific Northwest Clean Tech Open names Mary Sullivan Marketing Co-Chair and Founding Partner
Sullivan is Oregon liaison and region Marketing Co-Chair for the Pacific Northwest

Next event:

"Executing on a Global GTM Strategy ˆ How Sales Operations can ead the charge!"

Date: Thursday, September 16, 2010
Time: 8:00 am - 10:30 am (Breakfast served)
Location: TBD

• Examine your organization's readiness to execute a global go-to-market strategy.
• Learn how customers have engaged their people to execute on a new growth strategy.
• Engage in a unique learning experience for how to connect your field organization to new sales initiatives.
• Share best practices with fellow sales operations executives.

This will be an interactive workshop facilitated by Root Learning and Advantage Performance Group. Attendees will participate in small groups and be lead through a series of exercises in developing a company
go-to-market strategy.

Interested? Learn more