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| "Kickstart Alliance evaluated our sales compensation
plan and redesigned it from the ground up. Janet Gregory went above
and beyond throughout the entire process and her breadth of knowledge
and experience is evident in every aspect of her work." - Troy Evans, Director of Sales and Marketing, Gary’s Vacuflo Inc |
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| Integrated
Marketing – Process
An essential follow-on to successful development of your integrated marketing strategy is putting operations and processes in place that will enable effective execution. These processes need to involve both marketing and sales Marketing Operations and Processes The term "marketing operations" is being talked about a lot these days, but what is it really? Marketing Operations is the infrastructure and processes your company uses to design, execute, and evaluate your marketing strategy, plans, and tactics. Every company has an operational model, but you may not recognize it as such. The fact of the matter is that marketing to today’s audiences in today’s business climate is different than it was yesterday, and it will continue to evolve. Identifying, understanding, and mastering your operational design are critical to ensuring your marketing team can scale and quickly adapt their processes to take advantage of the ever-changing market conditions in order to meet your business goals. Our marketing leaders each have more than 20 years of in-the-trenches marketing operational experience. We help you optimize your global marketing investment so you achieve the highest ROI possible. That starts with a quick assessment where we evaluate your team’s skills, processes, planning documents, and campaigns. We’ll identify inefficiencies, prescribe improvements, and train your team to be more effective. Whether your marketing team consists of three people, or a global marketing force of 800 or more, we’ll work along side you to tune your marketing engine so your team can reach its full potential. Our operational focus areas include fiscal planning, integrated marketing and campaign management processes, and marketing tools and systems.
Read the following KickStart articles relating to Marketing Operations and Process:
A new product introduction contains a lot of moving parts; many functions within your organization need to be involved. Finding one person with the skills, the bandwidth, and breadth of perspective required to manage a launch is challenging. That’s where KickStart Alliance comes in. We have extensive experience managing launches in many different tech sectors, from enterprise software, to telecom, to professional services. Our launch process brings together all the key functions that contribute to the launch – product management, product marketing, outbound marketing, PR and sales – into a well-oiled team that delivers a product to market on schedule and on budget, and shares common objectives. Even more challenging is the case where you are launching several products in the same timeframe, and the way you communicate how they relate to, or are differentiated from, each other, makes the difference in successful customer adoption. Thoughtfully developed positioning and messaging helps sales, and thus customers, understand the entire product introduction package. KickStart brings experience in highly complex launches as well as dedicated single-product ones. Read the following KickStart articles relating to Launch Management:
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