| Sales
Readiness – Strategy and Planning
Sales organizations, whether new or realigning
for success, frequently benefit from an outside perspective on organization,
strategy, planning and compensation. With years of executive-level
sales experience, the KickStart team will help you refine your organization
structure, channel strategy including inside sales, and sales compensation
to lift off your sales team to the next level.
Sales Strategy and Planning
Results. Sales is all about results. With the right
sales strategy and planning, success is assured. Align resources
to the right target markets. Match sales strategy to how the customer
wants to buy. Identify sales activities that will produce results.
A great sales plan will be motivational for your sales team and
your Board of Directors. A great sales plan has clear measurable
goals to drive accountability, activity, compensation and inter-departmental
coordination.
"I found KickStart
a wonderful organization to work with as we created our sales
organization. They brought ideas, experience and insight into
the entire sales organization that jump-started us 12 months ahead.
There is no doubt that we would use them again and would highly
recommend Janet and her team."
- John Fallou, CEO, Resolute Solutions Corp.
Read the following KickStart articles relating to Sales Strategy and Planning:
Channel Development
A winning vendor-channel strategy, when properly
executed will reap many rewards for your company. Conversely, poorly
planned vendor-channel relationships can be time consuming and erode
market credibility.
Our consultants have created successful strategic
channel initiatives with both vendors and channel partners. We offer
unique perspectives and experience to help you define a 360-degree
vendor-channel strategy from recruitment to launch and ongoing growth.
KickStart can help you to define the appropriate go-to-market approach,
identify profitable product and service combinations, create partner
programs, establish relationship standards, and set achievable expectations.
Our past and present clients include Resolute Solutions
Corp, ShoreTel, Tadiran and others.
Read the following KickStart articles relating to Channel Development:
Inside Sales Operations
& Programs
Whether you are looking to boost performance from
an existing sales development or inside sales team, or set up a
brand new operation, we can help you define the strategy, smoothly
incorporate the function into your sales model and develop a winning
operational plan. We can assist with setting appropriate goals and
metrics, hiring and training your team, establishing efficient processes,
and creating sales tools such as playbooks and message guides. In
addition, we will help you plan targeted calling campaigns so your
team can quickly reach their sales targets. If you have an existing
organization, we will start with an assessment (looking at people,
process, and technology) and provide you with an action plan for
making immediate improvements.
"KickStart quickly
turned our Inside Sales team into a star organization. Mary Gospe's
leadership style and ability to execute helped us increase
our monthly run rate of qualified leads by 200%."
- Tom Wilburn, VP of Sales, Airespace (now Cisco)
"With KickStart’s
help, we generated over 1,300 leads and established an inside
sales process for following up and nurturing these prospects.
Mary Gospe’s leadership and expertise was instrumental to
our
success."
- Bill Odell, VP of Marketing, Interlace Systems (now Oracle)
Read the following KickStart articles relating to Inside Sales Operations & Programs:
Sales Compensation
Compensation is the most widely used method to
focus and motivate a sales team. Compensation plans are a critical
lever to achieving market, product and financial goals. Key components
to designing a successful compensation plan are simplicity, role
alignment, leveraged mix, risk-reward balance and over-achievement
motivation.
"Having executive
level interaction on sales compensation planning was incredibly
valuable to my team and the company."
- Chuck Swenberg, VP Sales & Business Development, Habeas,
Inc.
"KickStart quickly
provided me with a comprehensive and market-based assessment of
my sales compensation program. In addition to bringing me best
practices recommendations, KickStart provided a framework which
enabled the development of win-win sales compensation programs
at Habeas."
- Des Cahill, President & CEO, Habeas, Inc.
Read the following KickStart articles relating to Sales Compensation:
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