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"Kickstart Alliance evaluated our sales compensation plan and redesigned it from the ground up. Janet Gregory went above and beyond throughout the entire process and her breadth of knowledge and experience is evident in every aspect of her work."

- Troy Evans, Director of Sales and Marketing, Gary’s Vacuflo Inc

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Sales Readiness – Strategy and Planning

Sales organizations, whether new or realigning for success, frequently benefit from an outside perspective on organization, strategy, planning and compensation. With years of executive-level sales experience, the KickStart team will help you refine your organization structure, channel strategy including inside sales, and sales compensation to lift off your sales team to the next level.


Sales Strategy and Planning

Results. Sales is all about results. With the right sales strategy and planning, success is assured. Align resources to the right target markets. Match sales strategy to how the customer wants to buy. Identify sales activities that will produce results. A great sales plan will be motivational for your sales team and your Board of Directors. A great sales plan has clear measurable goals to drive accountability, activity, compensation and inter-departmental coordination.

"I found KickStart a wonderful organization to work with as we created our sales organization. They brought ideas, experience and insight into the entire sales organization that jump-started us 12 months ahead. There is no doubt that we would use them again and would highly recommend Janet and her team."
- John Fallou, CEO, Resolute Solutions Corp.

Read the following KickStart articles relating to Sales Strategy and Planning:


Channel Development

A winning vendor-channel strategy, when properly executed will reap many rewards for your company. Conversely, poorly planned vendor-channel relationships can be time consuming and erode market credibility.

Our consultants have created successful strategic channel initiatives with both vendors and channel partners. We offer unique perspectives and experience to help you define a 360-degree vendor-channel strategy from recruitment to launch and ongoing growth. KickStart can help you to define the appropriate go-to-market approach, identify profitable product and service combinations, create partner programs, establish relationship standards, and set achievable expectations.

Our past and present clients include Resolute Solutions Corp, ShoreTel, Tadiran and others.

Read the following KickStart articles relating to Channel Development:


Inside Sales Operations & Programs

Whether you are looking to boost performance from an existing sales development or inside sales team, or set up a brand new operation, we can help you define the strategy, smoothly incorporate the function into your sales model and develop a winning operational plan. We can assist with setting appropriate goals and metrics, hiring and training your team, establishing efficient processes, and creating sales tools such as playbooks and message guides. In addition, we will help you plan targeted calling campaigns so your team can quickly reach their sales targets. If you have an existing organization, we will start with an assessment (looking at people, process, and technology) and provide you with an action plan for making immediate improvements.

"KickStart quickly turned our Inside Sales team into a star organization. Mary Gospe's leadership style and ability to execute helped us increase our monthly run rate of qualified leads by 200%."
- Tom Wilburn, VP of Sales, Airespace (now Cisco)

"With KickStart’s help, we generated over 1,300 leads and established an inside sales process for following up and nurturing these prospects. Mary Gospe’s leadership and expertise was instrumental to our success."
- Bill Odell, VP of Marketing, Interlace Systems (now Oracle)

Read the following KickStart articles relating to Inside Sales Operations & Programs:


Sales Compensation

Compensation is the most widely used method to focus and motivate a sales team. Compensation plans are a critical lever to achieving market, product and financial goals. Key components to designing a successful compensation plan are simplicity, role alignment, leveraged mix, risk-reward balance and over-achievement motivation.

"Having executive level interaction on sales compensation planning was incredibly valuable to my team and the company."
- Chuck Swenberg, VP Sales & Business Development, Habeas, Inc.

"KickStart quickly provided me with a comprehensive and market-based assessment of my sales compensation program. In addition to bringing me best practices recommendations, KickStart provided a framework which enabled the development of win-win sales compensation programs at Habeas."
- Des Cahill, President & CEO, Habeas, Inc.

Read the following KickStart articles relating to Sales Compensation:


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