With the end of the summer, many companies will turn their attention to building their 2015 marketing and sales plans. And that includes thinking about forming a Customer Advisory Board. If CABs are new to you, you have many questions. Get the answers you need via a custom CAB best-practices seminar tailored just for you and your team.
For a limited time, schedule a custom CAB seminar tailored for your company and your industry. Free until 12/1/14. (A $1,500 value.)
I’ve been working with B2B companies for the past 12 years, helping them to design and facilitate their customer advisory boards. And I’ve learned a few things along the way. I know how challenging it can be for a first-time CAB manager to get their arms around this beast. While it appears to be a simple enough customer event, it is much more than that. It’s a very unique type of interactive engagement. And it requires strategy and finesse to get the ROI you and your executive team deserve.
Last year I wrote the two-volume CAB guidebooks, The Flipchart Guides to Customer Advisory Boards, and I created an interactive seminar designed to answer questions like these:
- How do I know if my company is ready to host a CAB?
- How are other companies using their CAB to improve customer loyalty or sustain their competitive advantage?
- What can I expect from my CAB?
- Who should be invited, and how should I invite them?
- What do I do if we don’t yet have relationships with the executives we’d like to invite?
- What comes first, the invitation list, the agenda, or the content? (Answer: None of these.)
- How much does it cost?
- What are the different types of CAB service providers?
- What can I expect from a CAB facilitator?
- What do I need to know if we decide to facilitate our own CAB?
- And much more . . .
The seminar is 90 minutes. And the seminar is tailored specifically for your company and your industry.
This seminar has a list price of $1,500 and is available at any time. However . . .
it is FREE for the next 10 people who schedule this 90-minute CAB seminar prior to December 1, 2014. No cost. No contract. And no obligations of any kind.
Contact Mike Gospe to get more details and to schedule your seminar (mike@kickstartall.com).