by Janet Gregory | May 22, 2014 | Marketing
Four Reasons to Create a Sales Playbook: Establish a consistent sales approach for repeatable success. Define sales best practices to ensure efficient selling. Align sales process with other customer-facing functions to strengthen customer relationships and long term...
by Janet Gregory | Jan 29, 2014 | Marketing
Security is critically important trend in today’s market. In professional selling aligning selling efforts with key market trends, like security, is vital. Security is the degree of resistance to, or protection from, harm. It is important in every field, industry or...
by Janet Gregory | Oct 30, 2013 | Marketing
When sales compensation plans need to be developed the air begins to grow cold, no matter what time of year it is. It’s the dreaded sales compensation plan monster. And that monster is ugly with bad breath. But, don’t despair there is a...
by Janet Gregory | Oct 20, 2013 | Marketing
It’s a quandary. What to do with that new innovation or discovery? There are many choices. The question of publish or patent has thrown innovators into a quandary for years. Today the question also includes productize or perish. Many factors affect this...
by Janet Gregory | Oct 12, 2013 | Marketing
Step 1. Align expectations. Are your expectations and the customer expectations the same, aligned or are they different? Expectations need to be established, aligned and managed. They don’t necessarily need to be exactly the same but they need to align or...
