by Janet Gregory | Jun 24, 2013 | Marketing
Dilemma: “As I try to connect my sales solutions to customer goals, I get confused between what’s an initiative versus what’s a goal. What’s the difference?” Solution: Know the difference between initiatives and goals. Initiatives are specific projects or programs...
by Janet Gregory | Jun 17, 2013 | Marketing
Dilemma: “What’s more important in professional selling … is it my depth of knowledge about my solutions or is it how I communicate with my customers?” Solution: The simple answer is that it is BOTH. But, professional selling isn’t that simple. Your depth of knowledge...
by Janet Gregory | Jun 10, 2013 | Marketing
Dilemma: “I am finding it tough to drum up new business because my thoughts and energy are on those clients that I’m waiting to close.” Solution: There are several aspects to this dilemma. The first ones that come to mind are … portfolio and nurturing. ...
by Janet Gregory | Apr 12, 2013 | Marketing
Week 4 was spent in Dakar, Senegal at the western most point of the continent of Africa. This week combined business and pleasure. Business included meetings with Institut Pan Africain de Strategies (IPS) and on the fun side was spending time with my husband who is...
by Janet Gregory | Apr 8, 2013 | Marketing
Week 3 was spent in Malaysia. The World Economic Forum considers Malaysia a ”developing” country and the signs of progress are everywhere. This week in Malaysia was all business. I met up with 2 other colleagues from SRI International and we had a full week of...