by Janet Gregory | Feb 16, 2011 | Marketing
Today I attended the Silicon Valley Chapter of the Sales Operations Forum. The topic “Unlocking Sales Manager Value” was filled with best practices for both sales managers and the sales operations managers that work with them. The session was hosted by...
by Janet Gregory | Nov 7, 2009 | Marketing
Customers don’t live in a one-size-fits-all world. Customers expect you to deal with them as individuals… individual unique companies with differentiated needs and distinctive requirements. To be successful your company should not have a...
by Janet Gregory | Jun 5, 2009 | Marketing
If you know the answer to three simple questions, you can prepare a great sales presentation. 1) Who is the audience? Know who will be attending your sales presentation. Gear the presentation to the interests of the most important influencer (or decision maker) in...
by Janet Gregory | Apr 23, 2009 | Marketing
Looking to increase sales in this recession? Your past and current customers are your best customers. Most companies are looking to get more from their existing investments, not to make new investments. That means that the current vendors and suppliers can have a...
by Janet Gregory | Apr 6, 2009 | Marketing
There are companies buying products and services, even in this recession. There are companies that will grow. Many companies will be able to maintain a good business and there are even some new emerging business areas. Buyers are out there. They just may be a...