by kickstartall | May 29, 2013 | Marketing
by Mike Connor, Principal, Spice Catalyst The customer journey provides a powerful customer-focused framework for defining not only customer needs but also sales enablement requirements. The world of business-to-business marketing has put a tremendous emphasis on...
by kickstartall | Apr 24, 2013 | Marketing
by Mike Connor, Principal Spice Catalyst Revenue, business outcomes and marketing ROI are at stake 2013 is the year in which leaders pull together marketing methodology, automation and analytics. It’s also the year in which the customer journey will emerge as the...
by kickstartall | Mar 17, 2013 | Marketing
by David Fradin, Principal, Spice Catalyst The sales force is your front line army. They get shot at every day and that constant rejection is not easy. Your job as a Product Marketing Manager is to make sure the sales force has all the training and weapons they will...
by kickstartall | Feb 27, 2013 | Marketing
Building successful global account coverage models is really dependent on your sales organization approach and how you enable delivery to serve and meet your customer’s expectations at the headquarter level, region and local markets. Some key approaches to...
by kickstartall | Jun 7, 2012 | Marketing
Yes, Sales is Sales, and Marketing is Marketing. I’m not suggesting you combine them. But the results can be extraordinary when the two work together. I’ve been making the case for aligning sales and marketing for years. In the very first issue of...
