by kickstartall | Mar 22, 2010 | Marketing
For years I’ve talked about transitioning in tech from Sales through Product Management and ultimately to Outbound Marketing. But lately, I’ve been talking about inbound marketing and am frequently met with puzzled looks. People inquire, “What is...
by kickstartall | Feb 16, 2010 | Marketing
Human behavior. It seems to fall into grooves so easily. And it is often very, very hard to change. Change is not necessarily always good, but even when people know it would be good, it can seem impossible to make it happen. Besides that, people don’t always realize...
by kickstartall | Oct 17, 2009 | Marketing
It has been six years since Congress enacted legislation controlling the way businesses can use emails to send commercial messages. And yet, hardly a day goes by that I don’t receive unsolicited email with no Unsubscribe link, in violation of the CAN-SPAM Act....
by kickstartall | Aug 30, 2009 | Marketing
If you believe, as I do, that content and social media are key marketing tools these days, then the next thing you need to learn about is headlines. Why are headlines important? Because you’re using social media and content to bring people into your marketing...
by kickstartall | Jul 24, 2009 | Marketing
By “It”, here, I mean content. In the sense that marketers and publishers use the word, “content” means (according to Wikipedia) information and experiences that may provide value for an end user/audience in specific contexts. You may think of...
