by Mary Gospe | Mar 2, 2016 | Leadership, Marketing, Strategy
Charlene Li, Principal Analyst at Altimeter and author of bestselling books Groundswell, Open Leadership, and The Engaged Leader, spoke to a packed room at a Women in Consulting event last week. The topic of her presentation was “Leadership in the Digital Age.” Here...
by Mary Gospe | Sep 24, 2015 | Marketing
Last week the Silicon Valley American Marketing Association and Women In Consulting hosted a joint educational / networking event at the Silicon Valley Innovation Center. The meeting’s topic was “Get Agile. Get Revenue.” Adrian Ott, award-winning author...
by Mary Gospe | Mar 20, 2015 | Marketing
Yesterday I attended TechTarget’s ROI Summit in San Mateo, CA. It was packed with professional B2B marketers and the speakers and topics were excellent. TechTarget operates over 100 websites around the world on a variety of technology-specific topics with content...
by Mary Gospe | Mar 2, 2015 | Marketing
By Mary Gospe with contributions by Pamela Hau Spiceworks, a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. The...
by Mary Gospe | Feb 27, 2015 | Marketing
At a recent Women in Consulting (WIC) meeting, I had the pleasure of hearing a presentation by Lee McEnany Caraher, author of Millennials & Management: The Essential Guide to Making It Work at Work. We work in a multigenerational environment these days with Baby...
