by Mary Gospe | Feb 17, 2014 | Marketing
by Mary Gospe, with contributions from Sue Hay, BeWhys Marketing A B2B company recently transitioned from Vertical Response to a marketing automation system. The first email they sent from the new system was a webinar invitation to their entire database. The new...
by Mary Gospe | Oct 21, 2013 | Marketing
by Mary Gospe and Sue Hay, Principal Consultant, BeWhys Marketing Salesforce.com (SFDC) is a SaaS-based Customer Relationship Management (CRM) tool that helps companies efficiently track and manage their sales process. Like most CRMs, SFDC comes standard with a Leads...
by Mary Gospe | Aug 2, 2013 | Marketing
Infographics are visual summaries of complex data and are wildly popular all over the Internet. They make great marketing offers for buyers early in their sales cycle. They are fun and engaging. The science behind why they work is that people are visual learners, and...
by Mary Gospe | May 29, 2013 | Marketing
According to Demand Gen Report’s 2013 Benchmark Survey, “One half of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, and they will spend those dollars on social media as well as developing white papers, webinars and...
by Mary Gospe | Mar 29, 2013 | Marketing
In January 2013, Forrester published 2013 B2B CMO Imperatives – Driving Growth With Customer Insights, Marketing Automation, and Content Marketing by Sheryl Waksman-Pattek. The report states that we are in the “Age of the Customer” in which 60% of...
