by Mary Gospe | Mar 18, 2013 | Marketing
Jon Miller, VP Marketing and Co-Founder of Marketo, recently shared with the Northern CA Business Marketing Association best practices that Marketo leverages to market themselves. He began his talk by reviewing how the Internet has changed the buying process. With the...
by Mary Gospe | Feb 18, 2013 | Marketing
Successful lead generation campaigns require more than compelling messaging, creative design, relevant offers, media placement and optimized landing pages. Behind the scenes are essential infrastructure elements and well-defined processes. Often, startups and SMBs do...
by Mary Gospe | Feb 2, 2013 | Marketing
With the growth in the use of mobile devices to access the Web, sites today need to be responsive. This means that they need to adjust to the screen size and resolution of the viewing device of the website visitor. Google calls this “smartphone-optimized...
by Mary Gospe | Nov 12, 2012 | Marketing
Kathleen Schaub, Research Vice President, CMO Advisory Service of IDC, recently spoke at a Northern CA Business Marketing Association (BMA) meeting. The topic – “Transforming Lead Management: How the New Buyer is Killing Your Funnel (And what to do about...
by Mary Gospe | Jul 3, 2012 | Marketing
Pinterest is a social bookmarking site in which users share images such as photos, videos, quotes and infographics by “pinning” them to a theme-based virtual pinboard. The site started with a closed beta in Spring 2010 and has since been running in an...
