by Mary Gospe | Mar 14, 2011 | Marketing
At last week’s Sales 2.0 Conference in San Francisco, I attended the panel discussion “Practices & Technologies used by Top-Performing Inside Sales Organizations” led by Anneke Seley, CEO and Founder of PhoneWorks and co-author of Sales 2.0. On...
by Mary Gospe | Jan 31, 2011 | Marketing
Kathy Klotz-Guest gave a very educational and entertaining presentation at the NorCal BMA Marketing Strategy Roundtable last week. The topic: “What’s the Story with Video Strategies?” Kathy is founder of Powerfully Funny whose mission is to help...
by Mary Gospe | Oct 11, 2010 | Marketing
At last week’s TechTarget ROI Summit in San Francisco, Marilou Barsam, SVP of Client Consulting and Corporate Marketing at TechTarget, shared the results of a Spring 2010 survey of what TechTarget calls the “hyper-active researcher.” Key findings...
by Mary Gospe | Sep 22, 2010 | Marketing
I attended a great DMA Northern California presentation yesterday by Ayush Agarwal, Head of Products at CoTweet. The topic, “What’s Twitter Up to Next?” Here’s a brief recap… In the last two years, Twitter has grown from 500,000 to...
by Mary Gospe | May 14, 2010 | Marketing
Shortening the sales cycle produces “more sales in the same amount of time,” according to Janet Gregory in her article Shorten That Sales Cycle, and “accelerates every function in the company that touches customers.” In this blog post, I focus...
