by Mary Gospe | Apr 12, 2010 | Marketing
Last week I attended a SalesCraft roundtable hosted by Sharon Little, Director of Global Field Communications at VMware. SalesCraft is a forum for Silicon Valley sales leaders to talk about strategies and trends for empowering successful sales teams. The topic:...
by Mary Gospe | Feb 28, 2010 | Marketing
The DMA Northern California (DMANC) recently hosted a presentation by Scott K. Wilder, former GM of Intuit’s Small Business Online Communities. The topic: “Getting Closer to the Customer Using Social Media: A Case Study from Intuit.” Here are a few...
by Mary Gospe | Feb 2, 2010 | Marketing
Landing pages reside outside the normal navigation of your website and are used to capture leads from various channels, such as email marketing, banner ads, pay-per-click ads or search engine optimization (SEO). Landing pages serve a singular purpose – to...
by Mary Gospe | Jan 6, 2010 | Marketing
Share-to-social (S2S) or Share With Your Network (SWYN) is the process of incorporating widgets into emails or other online content so that viewers can easily share the information with their social network friends and colleagues. According to a study conducted by...
by Mary Gospe | Nov 10, 2009 | Marketing
At yesterday’s Social Media World Forum in Santa Clara, CA, I attended a panel discussion entitled “Benchmarking Advertising on Social Networks.” The panelists represented American Airlines, Harley Davidson and Warner Brothers Records. I also...
