by Mary Gospe | Oct 8, 2009 | Marketing
Yesterday I had the privilege of hearing Clara Shih, CEO & Founder of Hearsay Labs, speak on the topic of “Marketing in the Facebook Era” at a DMA of Northern California luncheon. Clara recently wrote a book on the topic: The Facebook Era: Tapping...
by Mary Gospe | Sep 4, 2009 | Marketing
We’ve worked with numerous clients who started up a corporate blog due to its many advantages: Expanding brand exposure and awareness. Increasing search engine rankings and driving traffic to the corporate website. Showcasing executives as thought leaders who are...
by Mary Gospe | Jul 14, 2009 | Marketing
According to a MarketingSherpa blog post published today by Adam T. Sutton, Gordon Borrell, CEO, of Borrell Associates, Inc., predicts a 38% decrease in spending on direct mail over the next five years. Last year, marketers spent $48 billion on direct mail. ...
by Mary Gospe | Jun 16, 2009 | Marketing
I had the pleasure of hosting the Northern California BMA eMarketing Roundtable last week in Palo Alto. Dave Lloyd, Search Marketing Manager at Cisco, discussed best practices in optimizing blended (or universal) search. Here are a few key takeaways from Dave’s...
by Mary Gospe | May 6, 2009 | Marketing
There are seven steps we typically take in designing an integrated marketing plan. We work with many clients on engagements to generate and nurture leads. The goal is clear—fill the sales pipeline with enough qualified prospects so that sales can meet revenue...
