by Mary Gospe | Apr 20, 2009 | Marketing
In my last post, Six Tips When Evaluating B2B Offers, I mentioned that personalized media (email or direct mail) and landing pages with pre-populated forms can raise response rates by 100%-130% (Caslon & Co.). Dynamic imaging software, digital printing technology...
by Mary Gospe | Apr 6, 2009 | Marketing
Evaluating B2B offers for your demand gen program? Here are six best practices to ensure you maximize your conversion rates. Tie the offer to your prospects’ buying cycle. A simple buying cycle continuum is: awareness, interest, consideration, decision. Think...
by Mary Gospe | Mar 18, 2009 | Marketing
I recently attended a BMA breakfast meeting hosted by Laurie Beasley of Beasley Direct Marketing. Laurie shared key trends in email marketing and current response rates from sources such as MarketingSherpa, the Direct Marketing Association (DMA) and Caslon & Co....
