by Mike Gospe | Sep 22, 2017 | Customer Advisory Boards
This year we celebrate 15 years as KickStart Alliance and our Customer Advisory Board practice. I am very proud to have worked with, and learned from, so many companies and business leaders over the years. It’s humbling, too, because success is built on...
by Mike Gospe | Aug 9, 2017 | Marketing
In 2007 I wrote the book Marketing Campaign Development in hopes that it would inspire a generation of marketers in the art and science of truly integrated marketing. 10 years later, the book continues to find an audience eager to apply these best practices. First...
by Mike Gospe | Nov 15, 2016 | Customer Advisory Boards, Marketing
Is your Customer Advisory Board (CAB) giving you powerful information about your customers and their Buyer’s Journey? If not, you are leaving a lot of your marketing strategy to chance. Customers often complain that vendors don’t understand their business. The CAB...
by Mike Gospe | Nov 15, 2016 | Marketing
How well do you understand what makes your customers tick? You may want to invest in conducting a Buyer’s Journey investigation. This bit of targeted market research will help you discover how, why, and when your customers make investments and purchase...
by Mike Gospe | Jul 19, 2016 | Customer Advisory Boards
For more than 15 years I’ve been helping B2B company leaders design and implement their Customer Advisory Boards. I’ve talked to a lot of executives and customers about what makes a CAB successful. Here are 10 Customer Advisory Board best practices. 1) The CAB...
