by Mike Gospe | Feb 20, 2016 | Customer Advisory Boards, Home Page
Some people believe that facilitating a meeting is easy. It is not. In truth, it is easy to be a poor facilitator. Here are a few of the qualities that separate an effective facilitator from a bad one. 1) An unbiased perspective: There is nothing worse than a biased...
by Mike Gospe | Feb 20, 2016 | Marketing
This article is an excerpt from Mike Gospe’s guidebook, Marketing Campaign Development. An often misunderstood role in business is that of the marketing campaign manager—a senior individual contributor role used to unite a cross-functional sales and marketing...
by Mike Gospe | Feb 20, 2016 | Marketing
I have a pet peeve, and it’s marketing popcorn. No, not the marketing of popcorn. “Marketing popcorn.” This is the exact opposite of truly effective integrated marketing. Marketing popcorn = marketing tactics that are planned and executed...
by Mike Gospe | Nov 10, 2015 | Marketing
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
by Mike Gospe | Jun 9, 2015 | Customer Advisory Boards
What separates world-class customer advisory board (CAB) meetings from the rest? Since 2002 we’ve helped companies design and facilitate more than 100 CABs and executive roundtable (ERT) meetings. And the most successful ones all share the same evaluation...
