by Mike Gospe | Apr 7, 2015 | Marketing
Customer Advisory Boards (CABs) are becoming more and more popular. And we know you have questions. That’s why we’ve started producing a series of short video FAQs. Here are a few: For more video FAQs, visit my video blog...
by Mike Gospe | Feb 19, 2015 | Marketing
A CAB expert can help you get the most from your CAB program and every meeting. But you want more than just a facilitator. You need a business strategist who can help you design and integrate a CAB program that connects with your annual planning process and your...
by Mike Gospe | Nov 12, 2014 | Marketing
For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned. 1) Semantics are...
by Mike Gospe | Nov 7, 2014 | Marketing
In 2008, I wrote the book, Marketing Campaign Development. Updated again in 2013, the templates and techniques are now available for anyone to download. As a marketing ops leader of a hi-tech company, I was constantly having to reinvent launch processes and templates....
by Mike Gospe | Oct 2, 2014 | Marketing
Entrepreneurs and start-up executives continue to struggle with the best way to present their company to venture capitalists and their target customers. Especially for early stage companies, their personal and professional credibility are on the line. Unfortunately,...
