by Mike Gospe | Sep 27, 2014 | Marketing
“Marketing Attribution” tools and services are rapidly being adopted by Fortune 1000 companies. But successful application of these tools and services require much more than just operational finesse. It requires a deep understanding of your company’s culture....
by Mike Gospe | Aug 28, 2014 | Marketing
With the end of the summer, many companies will turn their attention to building their 2015 marketing and sales plans. And that includes thinking about forming a Customer Advisory Board. If CABs are new to you, you have many questions. Get the answers you need via a...
by Mike Gospe | Aug 28, 2014 | Marketing
The most successful customer advisory boards (CAB) are dynamic, filled with topical content and energized conversation. Even so, if your company has been running a CAB for a few years you may be wondering if it’s time to shake things up. Here are a few signs...
by Mike Gospe | May 22, 2014 | Marketing
As a community of business leaders we are getting better at listening to customers and learning how to empathize with them. This strengthens our relationships. However, we still have an Achilles’ Heel. When we listen but then take no action we run the risk of...
by Mike Gospe | May 22, 2014 | Marketing
Making your business case to venture capitalists is a very important step for any entrepreneur or startup executive. As you might expect, most VC pitches don’t go as well as they might. Based on many years of experience, here are 5 rules that will help you put...
