by Mike Gospe | May 22, 2014 | Marketing
If you are thinking about hosting a Customer Advisory Board meeting sometime in September – November, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last...
by Mike Gospe | Mar 28, 2014 | Marketing
A common question from marketers: what marketing metrics should we track? There’s a lot of confusion and time wasted spent on measuring (the wrong) metrics. Here’s a model to help simplify the process. If you are a routine reader of my books and blogs,...
by Mike Gospe | Mar 14, 2014 | Marketing
Product positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly? It starts with developing a positioning statement that unites and aligns your marketing, sales, product development, and...
by Mike Gospe | Feb 20, 2014 | Marketing
How well are your campaign managers performing? The best campaign managers are not only experts in marketing, they are skilled in organizational politics and team performance. We’ve have just introduced a new service for marketing campaign manager teams and...
by Mike Gospe | Feb 4, 2014 | Marketing
Congratulations on founding your Customer Advisory Board (CAB). But how do you ensure a safe and secure format for discussing delicate, strategic topics? Read on to learn about three unspoken truths about non-disclosure agreements (NDAs) that should not be kept...
