by Mike Gospe | Jan 16, 2014 | Marketing
January is the perfect time to conduct a marketing assessment. Take a moment to look back at last year’s plan. How well did your marketing campaigns work last year? What worked well? Where were your surprises? What elements of planning and execution require...
by Mike Gospe | Nov 6, 2013 | Marketing
Create High Impact B2B Personas in 4 Easy Steps A new online course for B2B marketers The key to accelerating any revenue growth is found in how well you understand your target audience and what makes them tick. This isn’t new information. We have all heard the...
by Mike Gospe | Sep 30, 2013 | Marketing
Sometimes marketing lessons come when you least expect them. Here are three marketing lessons I’ve learned from my dog, a 2 year old English springer spaniel named Kerrigan. On positioning One summer afternoon my wife and I were attending an outdoor event at a...
by Mike Gospe | Jul 2, 2013 | Marketing
There’s a lot of information on win/loss analysis available online. This blog post summarizes the “best of the best” advice available. Read on to see 5 questions you should consider before embarking on your own interview process and analysis....
by Mike Gospe | May 24, 2013 | Marketing
Since the term “positioning statement” has been consistently one of the most often searched term on my blogs, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High...
