by Mike Gospe | May 24, 2013 | Marketing
Since the term “positioning statement” has been consistently one of the most often searched term on my blogs, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High...
by Mike Gospe | May 8, 2013 | Marketing
Want to rally your marketing team? Marketing is a team sport, not a solo activity. This half-day workshop, which you can run yourself, will help align the team and unleash untapped sources of creativity and positive energy. Here’s how it works. The premise...
by Mike Gospe | Apr 26, 2013 | Marketing
What percentage of senior executives engage in social media? This new infographic created by MBAOnline provides some interesting data and thought-provoking questions. Here’s one of the interesting insights that caught my eye: Consumers respond to social...
by Mike Gospe | Apr 18, 2013 | Marketing
Summer is approaching, and it’s the perfect time for a quick assessment of your marketing plans. How well are your marketing campaigns performing? How effective are your processes for driving a go-to-market strategy and plan? I recently asked my readers to share...
by Mike Gospe | Apr 18, 2013 | Marketing
Since the term “positioning statement” has been consistently one of the most often searched term on this blog, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High...
