by Mike Gospe | Feb 22, 2013 | Marketing
One of the biggest challenges marketers face is in setting expectations with their internal “customers.” Unnecessary friction results when marketers and sales managers don’t understand the hand-off points between the two organizations. Or even when...
by Mike Gospe | Feb 10, 2013 | Marketing
There are many ground rules that employees should follow to ensure a smooth, well-run advisory board meeting. Here are 3 of them. 1) Don’t sell A most awkward moment occurred in London in a global advisory board meeting. A customer was answering a question about...
by Mike Gospe | Jan 31, 2013 | Marketing
Some people believe that facilitating a customer advisory board or business meeting is easy. It is not. In truth, it is easy to be a poor facilitator. If you are facilitating a business meeting yourself, or you are hiring a professional facilitator, here are 10...
by Mike Gospe | Jan 29, 2013 | Marketing
Mike Gospe, professional facilitator and KickStart Alliance co-founder, has just published a two-volume set of books that demystifies customer advisory boards (CAB). Complete with customer stories, techniques, and templates. Learn how to get a free copy. Click here to...
by Mike Gospe | Sep 5, 2012 | Marketing
Here’s a real-life lesson in integrated marketing. Last week we dropped off my newly minted freshman son at college. I wandered into his room last night and noticed a pile of forgotten mail hastily shuffled on a far corner of his desk. It was a collection of...
