by Mike Gospe | Sep 6, 2022 | Customer Advisory Boards, Home Page
Staying close to your best customers and partners is critical to your business’ future success. This is the only way to know how and when to alter course as business conditions change. It’s like sailing: you have to tack into or against the wind, all while...
by Mike Gospe | Apr 11, 2022 | Customer Advisory Boards
As a Customer Advisory Board strategist and advocate for 20 years, I can share that the #1 cause of CAB failure can be linked back to not having a Charter Statement. A Charter Statement is a one-page document that defines the objectives, expectations, guidelines, and...
by Mike Gospe | Apr 5, 2022 | Customer Advisory Boards, Masterclass
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you’re tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00...
by Mike Gospe | Mar 23, 2022 | Marketing, Marketing and Sales Summit, Sales
Your Sales Kickoff was a rousing success, and it was inspiring to be able to attend in person again. But you’ll need more than just an SKO to ensure your marketing and sales organizations remain aligned. I’m a big fan of designing and facilitating...
by Mike Gospe | Mar 8, 2022 | Customer Advisory Boards, Interviews, Partner Advisory Councils
March 8, 2022: Today, KickStart Alliance launched three new services that bring business-to-business (B2B) leadership teams closer to their best customers and partners. How effective is your Customer Advisory Board (CAB) or Partner Advisory Board (PAB) program? Are...
