by Mike Gospe | Nov 15, 2016 | Customer Advisory Boards, Marketing
Is your Customer Advisory Board (CAB) giving you powerful information about your customers and their Buyer’s Journey? If not, you are leaving a lot of your marketing strategy to chance. Customers often complain that vendors don’t understand their business. The CAB...
by Mike Gospe | Jul 19, 2016 | Customer Advisory Boards
For more than 15 years I’ve been helping B2B company leaders design and implement their Customer Advisory Boards. I’ve talked to a lot of executives and customers about what makes a CAB successful. Here are 10 Customer Advisory Board best practices. 1) The CAB...
by Mike Gospe | Feb 20, 2016 | Customer Advisory Boards, Home Page
Some people believe that facilitating a meeting is easy. It is not. In truth, it is easy to be a poor facilitator. Here are a few of the qualities that separate an effective facilitator from a bad one. 1) An unbiased perspective: There is nothing worse than a biased...
by Mike Gospe | Jun 9, 2015 | Customer Advisory Boards
What separates world-class customer advisory board (CAB) meetings from the rest? Since 2002 we’ve helped companies design and facilitate more than 100 CABs and executive roundtable (ERT) meetings. And the most successful ones all share the same evaluation...
