by Mike Gospe | Apr 10, 2025 | Home Page, Integrated Marketing Campaigns, Launch, Leadership, Marketing, Marketing and Sales Summit
This article is about strategy. Success is achieved by creating lightning strike and rolling thunder moments — moments that get noticed. To win in today’s market requires B2B companies to move away from spreading limited budget and resources on too many random...
by Mike Gospe | May 20, 2024 | Home Page, Launch, Leadership, Marketing, Marketing and Sales Summit
As a CMO & “Launch Boss”, I used to manage launch meetings by function(demand gen, press, analyst, customer marketing, sales enablement, customer marketing, partner marketing, etc.). We’d sit around the table and members of my staff would take turns updating the...
by Mike Gospe | Sep 6, 2023 | Business insight, Home Page, Integrated Business Planning, Leadership, Strategy
If you’re like most B2B technology leaders, you’ll be embarking on your 2024 annual business planning workshop in Q4. The most productive workshops are conducted via an in-person leadership offsite. Over the past 20 years, I’ve worked with many...
by Mike Gospe | Sep 29, 2022 | Home Page, Interim CMO, Leadership
An Interim CMO is a fixer. If your business is going through a growth transition or you need to trade up your marketing leader, consider hiring an Interim CMO while you search for your next full-time head of marketing. It takes six to nine months to hire the “right”...
by Mike Gospe | Sep 7, 2022 | Coaching & Mentorship, Home Page, Leadership
Download / View the white paper I assist companies as an Interim CMO. This white paper was inspired by a recent project. __________ Synopsis: According to Statista in an analysis published on January 18, 2022, the average tenure of Chief Marketing Officers (CMO) in...
by Janet Gregory | Feb 27, 2022 | Business insight, Leadership, Strategy, teams
Are you in the midst of business tsunami? Business tsunamis have definite warning signs. If you listen for the warning sirens, you can avoid their destruction or ride it out to career success. #1 EARLY WARNING: FIVE-DIMENSIONAL REALITY Five-dimensional reality. Five...
