by Mary Gospe | Mar 26, 2014 | Marketing
Social media is a critical component of any digital marketing strategy. Both B2C and B2B companies are experimenting with a variety of social media channels to build awareness, generate leads and engage with customers and industry influencers. But is there positive...
by Mike Gospe | Mar 14, 2014 | Marketing
Product positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly? It starts with developing a positioning statement that unites and aligns your marketing, sales, product development, and...
by kickstartall | Mar 3, 2014 | Marketing
by Larry Stein Challenge: Companies promote their products and services to generate leads via direct marketing, advertising, events and more – but still can’t achieve the impact they need. How about a 10x boost? We’re bombarded with messages all day everyday – online,...
by Mike Gospe | Feb 20, 2014 | Marketing
How well are your campaign managers performing? The best campaign managers are not only experts in marketing, they are skilled in organizational politics and team performance. We’ve have just introduced a new service for marketing campaign manager teams and...
by Mary Gospe | Feb 17, 2014 | Marketing
by Mary Gospe with contributions from Janice Hulse and Sue Hay Canada’s Anti-Spam Legislation, known as CASL, was passed in December 2010 and goes into effect on July 1, 2014. It requires that anyone sending commercial electronic messages (CEMs) to Canadian...
by Mary Gospe | Feb 17, 2014 | Marketing
by Mary Gospe, with contributions from Sue Hay, BeWhys Marketing A B2B company recently transitioned from Vertical Response to a marketing automation system. The first email they sent from the new system was a webinar invitation to their entire database. The new...
