by Mary Gospe | Oct 21, 2013 | Marketing
by Mary Gospe and Sue Hay, Principal Consultant, BeWhys Marketing Salesforce.com (SFDC) is a SaaS-based Customer Relationship Management (CRM) tool that helps companies efficiently track and manage their sales process. Like most CRMs, SFDC comes standard with a Leads...
by Janet Gregory | Oct 20, 2013 | Marketing
It’s a quandary. What to do with that new innovation or discovery? There are many choices. The question of publish or patent has thrown innovators into a quandary for years. Today the question also includes productize or perish. Many factors affect this...
by Janet Gregory | Oct 12, 2013 | Marketing
Step 1. Align expectations. Are your expectations and the customer expectations the same, aligned or are they different? Expectations need to be established, aligned and managed. They don’t necessarily need to be exactly the same but they need to align or...
by Mike Gospe | Sep 30, 2013 | Marketing
Sometimes marketing lessons come when you least expect them. Here are three marketing lessons I’ve learned from my dog, a 2 year old English springer spaniel named Kerrigan. On positioning One summer afternoon my wife and I were attending an outdoor event at a...
by Janet Gregory | Sep 27, 2013 | Marketing
As business grows and evolves, a change of channel sales model is often required. It could be changing the channel strategy from direct to channel *or* from channel to direct *or* establishing a mix. In any change there are seven key considerations that need to be...
by Janet Gregory | Sep 1, 2013 | Marketing
Looking for sales training? Here are some options. For individuals, there are great publicly available training programs that individuals can attend. For large companies, consider bringing the training in-house. For any size company, use a sales training...
