by Mike Gospe | May 8, 2013 | Marketing
Want to rally your marketing team? Marketing is a team sport, not a solo activity. This half-day workshop, which you can run yourself, will help align the team and unleash untapped sources of creativity and positive energy. Here’s how it works. The premise...
by Mike Gospe | Apr 26, 2013 | Marketing
What percentage of senior executives engage in social media? This new infographic created by MBAOnline provides some interesting data and thought-provoking questions. Here’s one of the interesting insights that caught my eye: Consumers respond to social...
by kickstartall | Apr 24, 2013 | Marketing
by Mike Connor, Principal Spice Catalyst Revenue, business outcomes and marketing ROI are at stake 2013 is the year in which leaders pull together marketing methodology, automation and analytics. It’s also the year in which the customer journey will emerge as the...
by Mike Gospe | Apr 18, 2013 | Marketing
Summer is approaching, and it’s the perfect time for a quick assessment of your marketing plans. How well are your marketing campaigns performing? How effective are your processes for driving a go-to-market strategy and plan? I recently asked my readers to share...
by Mike Gospe | Apr 18, 2013 | Marketing
Since the term “positioning statement” has been consistently one of the most often searched term on this blog, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High...
by Janet Gregory | Apr 12, 2013 | Marketing
Week 4 was spent in Dakar, Senegal at the western most point of the continent of Africa. This week combined business and pleasure. Business included meetings with Institut Pan Africain de Strategies (IPS) and on the fun side was spending time with my husband who is...
