by Mike Gospe | Jan 29, 2013 | Marketing
Mike Gospe, professional facilitator and KickStart Alliance co-founder, has just published a two-volume set of books that demystifies customer advisory boards (CAB). Complete with customer stories, techniques, and templates. Learn how to get a free copy. Click here to...
by Janet Gregory | Dec 21, 2012 | Marketing
A common business problem is “the slowness in which people act.” This is a situational problem but there are a number of common issues that affect customers, clients and partners that you are doing business with. Important need. In a buyer-seller...
by Mary Gospe | Nov 12, 2012 | Marketing
Kathleen Schaub, Research Vice President, CMO Advisory Service of IDC, recently spoke at a Northern CA Business Marketing Association (BMA) meeting. The topic – “Transforming Lead Management: How the New Buyer is Killing Your Funnel (And what to do about...
by Mike Gospe | Sep 5, 2012 | Marketing
Here’s a real-life lesson in integrated marketing. Last week we dropped off my newly minted freshman son at college. I wandered into his room last night and noticed a pile of forgotten mail hastily shuffled on a far corner of his desk. It was a collection of...
by Mary Gospe | Jul 3, 2012 | Marketing
Pinterest is a social bookmarking site in which users share images such as photos, videos, quotes and infographics by “pinning” them to a theme-based virtual pinboard. The site started with a closed beta in Spring 2010 and has since been running in an...
by Mike Gospe | Jun 28, 2012 | Marketing
Have you started planning your fall Customer Advisory Board meeting? If not, now’s the perfect time to be planning your next CAB. In today’s highly competitive market, it is more important than ever to know “the voice of your customer” and to...
