by kickstartall | Jun 7, 2012 | Marketing
Yes, Sales is Sales, and Marketing is Marketing. I’m not suggesting you combine them. But the results can be extraordinary when the two work together. I’ve been making the case for aligning sales and marketing for years. In the very first issue of...
by Mike Gospe | May 2, 2012 | Marketing
Are your marketing campaign managers effective? Here’s an excerpt from a new mini-guidebook for marketers: The Role of the Campaign Manager. Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the marketing high ground)...
by Mike Gospe | Apr 26, 2012 | Marketing
Here’s a great example of positioning statements and messaging gone awry. I’ve been watching Simon Sinek giving a TED talk. This title phrase comes from him. And I love it. This dovetails exactly with the positioning statement. What he says in 20 minutes,...
by Mary Gospe | Apr 19, 2012 | Marketing
Dan Zarrella, Social Media Scientist with HubSpot, recently gave a webinar entitled The Science of Email Marketing. He analyzed over 9.5 billion emails provided by MailChimp and came up with some unexpected results. Here is a brief summary of key findings based on the...
by Mike Gospe | Mar 13, 2012 | Marketing
Looking for a simple integrated marketing plan template? PPT Template: A Streamlined Integrated Marketing Framework (NOTE: when you click on the above link, the template will download directly to your desktop. It doesn’t open a new window.) Previously, this...
by Mike Gospe | Mar 5, 2012 | Marketing
Displaying their marketing blueprints in the corporate hallways have created a tighter bond between marketing and sales. “This is real enterprise marketing,” says the company’s president. A hi-tech services company with roots in the SMB market wanted...
