by kickstartall | Jul 1, 2011 | Marketing
In my last post I described the demographics and content usage of respondents to our recent survey of KickStart Accelerator (our newsletter) subscribers. This time, I’m reviewing results on the questions we asked our readers in that same survey about their...
by kickstartall | Jun 21, 2011 | Marketing
So much has changed in marketing and sales in the 9 years since we founded KickStart Alliance. Because we wanted to learn how our readers are operating in 2011, in April we sent a survey to our newsletter subscribers rather than publishing our usual monthly...
by Mary Gospe | Jun 6, 2011 | Marketing
By guest blogger, John Love. I attended a webinar a couple weeks ago on content marketing entitled “Stay Relevant: Map Your Interactive White Papers to the Buyers Journey” featuring Tom Pisello, Chairman & Founder, Alinean Inc. The presentation started with a...
by Mary Gospe | May 5, 2011 | Marketing
Charlene Li, CEO & Founder, Altimeter Group, coauthor of Groundswell and author of the newly-released book Open Leadership, spoke at the Northern CA DMA club last week. Here are some highlights from her presentation entitled “Social Media Revolution and...
by Mike Gospe | Mar 23, 2011 | Marketing
Download an excerpt — The Marketing High Ground If you are interested in the best practices surrounding persona development, drafting crisp positioning statements, and crafting messages that are relevant and meaningful to your persona, you’ll want to read...
by Janet Gregory | Mar 15, 2011 | Marketing
Are you doing the right things? Are you doing things right? Selling methodology and selling systems need to adapt quickly to accommodate changing business strategy. Product management priority should focus on portfolio responsiveness, where the portfolio is your...
