by Mary Gospe | Mar 14, 2011 | Marketing
At last week’s Sales 2.0 Conference in San Francisco, I attended the panel discussion “Practices & Technologies used by Top-Performing Inside Sales Organizations” led by Anneke Seley, CEO and Founder of PhoneWorks and co-author of Sales 2.0. On...
by Janet Gregory | Mar 3, 2011 | Marketing
Is your sales force getting the company to reach its strategic objectives? Most CEOs say NO. At the Forrester Research “Technology Sales Enablement Forum” in February George Colony, CEO of Forrester Research, talked about the problems that sales faces, how CEOs would...
by Janet Gregory | Feb 16, 2011 | Marketing
Today I attended the Silicon Valley Chapter of the Sales Operations Forum. The topic “Unlocking Sales Manager Value” was filled with best practices for both sales managers and the sales operations managers that work with them. The session was hosted by...
by Mary Gospe | Jan 31, 2011 | Marketing
Kathy Klotz-Guest gave a very educational and entertaining presentation at the NorCal BMA Marketing Strategy Roundtable last week. The topic: “What’s the Story with Video Strategies?” Kathy is founder of Powerfully Funny whose mission is to help...
by Mike Gospe | Jan 27, 2011 | Marketing
What does it take for a marketer to earn, then command, a seat at the leadership table? This is a good question that challenges many marketers. Traditionally, certainly in Silicon Valley, companies are founded by technologists. When executive staff members are added,...
by kickstartall | Nov 2, 2010 | Marketing
What? Sales helping Marketing? That’s not the way we generally think of the marketing-sales relationship — We expect that marketing’s role is to help sales sell. Well, yes, that is marketing’s primary responsibility, but the relationship...
