by Mary Gospe | Oct 11, 2010 | Marketing
At last week’s TechTarget ROI Summit in San Francisco, Marilou Barsam, SVP of Client Consulting and Corporate Marketing at TechTarget, shared the results of a Spring 2010 survey of what TechTarget calls the “hyper-active researcher.” Key findings...
by Mary Gospe | Sep 22, 2010 | Marketing
I attended a great DMA Northern California presentation yesterday by Ayush Agarwal, Head of Products at CoTweet. The topic, “What’s Twitter Up to Next?” Here’s a brief recap… In the last two years, Twitter has grown from 500,000 to...
by Mike Gospe | Aug 23, 2010 | Marketing
This is a good question. One that can lead to confusion and consternation if the role isn’t clearly defined at the outset. I had the opportunity to attend a conference hosted by the Product Realization Group last week. Often, but not always, this role falls on the...
by Mike Gospe | Jul 19, 2010 | Marketing
I often ask marketers to tell me about the integrated marketing campaigns they are running. Here are a few common responses: We’ve been running a Google Adwords campaign for the past 2 years. We’ve got a new PR campaign kicking off next week. Our print...
by Mike Gospe | Jun 29, 2010 | Marketing
Lately, I’ve been asked for recommendations for a streamlined go-to-market plan template. This is a great request because I continue to see a lot of marketing teams get wrapped around the axle of a “10-step marketing plan” or some other beastly...
by Mary Gospe | May 14, 2010 | Marketing
Shortening the sales cycle produces “more sales in the same amount of time,” according to Janet Gregory in her article Shorten That Sales Cycle, and “accelerates every function in the company that touches customers.” In this blog post, I focus...
