by Mike Gospe | May 13, 2010 | Marketing
Lately, I’ve received many calls from executives looking to start up a customer advisory board program for their company. Inaugural CAB meetings are especially important because it marks the first opportunity to not only introduce your CAB program, but to also...
by Mike Gospe | May 13, 2010 | Marketing
Conceptually, the theories of persona-building, positioning and messaging are easy to understand. However, sometimes it’s helpful for a marketing team to critique a real example and then discuss the parallels to their own business. An example that everyone can...
by kickstartall | Apr 27, 2010 | Marketing
The other day I was interested enough in a demo on a company’s website that I filled out a form to view it. Next day, I received a call from a very personable sales rep offering to answer my questions. Smart! They know that a person who checks out a demo is...
by Mary Gospe | Apr 12, 2010 | Marketing
Last week I attended a SalesCraft roundtable hosted by Sharon Little, Director of Global Field Communications at VMware. SalesCraft is a forum for Silicon Valley sales leaders to talk about strategies and trends for empowering successful sales teams. The topic:...
by kickstartall | Mar 22, 2010 | Marketing
For years I’ve talked about transitioning in tech from Sales through Product Management and ultimately to Outbound Marketing. But lately, I’ve been talking about inbound marketing and am frequently met with puzzled looks. People inquire, “What is...
by Mary Gospe | Feb 28, 2010 | Marketing
The DMA Northern California (DMANC) recently hosted a presentation by Scott K. Wilder, former GM of Intuit’s Small Business Online Communities. The topic: “Getting Closer to the Customer Using Social Media: A Case Study from Intuit.” Here are a few...
