by kickstartall | Feb 16, 2010 | Marketing
Human behavior. It seems to fall into grooves so easily. And it is often very, very hard to change. Change is not necessarily always good, but even when people know it would be good, it can seem impossible to make it happen. Besides that, people don’t always realize...
by Mike Gospe | Feb 5, 2010 | Marketing
If you are selling to CIOs or IT strategists, you may find this post of interest. (Visit The Marketing High Ground blog for more examples of personas.) Human perception is a tricky thing, for although teams may share a common understanding of their product portfolio,...
by Mary Gospe | Feb 2, 2010 | Marketing
Landing pages reside outside the normal navigation of your website and are used to capture leads from various channels, such as email marketing, banner ads, pay-per-click ads or search engine optimization (SEO). Landing pages serve a singular purpose – to...
by Mike Gospe | Jan 14, 2010 | Marketing
When it comes to product comparisons, you can get some quick market research on how your product stacks up to a competitor. Just ask the Internet. I teach a course at San Francisco State University entitled, “Essentials of Integrated Marketing.” In that...
by Mary Gospe | Jan 6, 2010 | Marketing
Share-to-social (S2S) or Share With Your Network (SWYN) is the process of incorporating widgets into emails or other online content so that viewers can easily share the information with their social network friends and colleagues. According to a study conducted by...
by Mike Gospe | Dec 8, 2009 | Marketing
One of my personal “aha!” moments about the importance of having a clear product positioning statement came about during my tenure as a PR manager with HP’s Test & Measurement group (prior to the Agilent spinoff). One of the divisions had just...
