by Mary Gospe | Nov 10, 2009 | Marketing
At yesterday’s Social Media World Forum in Santa Clara, CA, I attended a panel discussion entitled “Benchmarking Advertising on Social Networks.” The panelists represented American Airlines, Harley Davidson and Warner Brothers Records. I also...
by Mike Gospe | Nov 10, 2009 | Marketing
Social media is on top of everyone’s mind. Most professionals have already set up their profile on Linkedin. While many individuals are becoming conversant with Twitter and Facebook, the jury is still out on how effective and compelling these new tools are for...
by Janet Gregory | Nov 7, 2009 | Marketing
Customers don’t live in a one-size-fits-all world. Customers expect you to deal with them as individuals… individual unique companies with differentiated needs and distinctive requirements. To be successful your company should not have a...
by Mike Gospe | Oct 20, 2009 | Marketing
I’ve been facilitating customer advisory boards, councils, and executive forums for more than 10 years. I’ve learned a lot, and offer a collection of articles on this subject. They share insights, tips, and best practices to help executives optimize...
by kickstartall | Oct 17, 2009 | Marketing
It has been six years since Congress enacted legislation controlling the way businesses can use emails to send commercial messages. And yet, hardly a day goes by that I don’t receive unsolicited email with no Unsubscribe link, in violation of the CAN-SPAM Act....
by Mary Gospe | Oct 8, 2009 | Marketing
Yesterday I had the privilege of hearing Clara Shih, CEO & Founder of Hearsay Labs, speak on the topic of “Marketing in the Facebook Era” at a DMA of Northern California luncheon. Clara recently wrote a book on the topic: The Facebook Era: Tapping...
