by Mike Gospe | Oct 8, 2009 | Marketing
In his article, CIO Tells Us How to Sell to CIOs, Sridhar Ramanathan interviews Walt Thinfen, CIO of Visioneer. This article is a timely reminder about the importance of customer relationships built on an understanding of the customer’s world. Especially in...
by Mike Gospe | Sep 21, 2009 | Marketing
“I’m looking to hire a campaign manager to oversee our integrated marketing programs. What are the characteristics of the best campaign managers?” I get asked this question a lot. Earlier in my career, I worked as a campaign manager at HP, Sun, and...
by Mary Gospe | Sep 4, 2009 | Marketing
We’ve worked with numerous clients who started up a corporate blog due to its many advantages: Expanding brand exposure and awareness. Increasing search engine rankings and driving traffic to the corporate website. Showcasing executives as thought leaders who are...
by kickstartall | Aug 30, 2009 | Marketing
If you believe, as I do, that content and social media are key marketing tools these days, then the next thing you need to learn about is headlines. Why are headlines important? Because you’re using social media and content to bring people into your marketing...
by Mike Gospe | Aug 27, 2009 | Marketing
This “best practice” comes from Carol Hague. Carol is an experienced integrated marketing campaign manager and offers a helpful approach to mapping marcom activities and content appropriately to the lead funnel. She and I collaborated on this graphic and...
by kickstartall | Jul 24, 2009 | Marketing
By “It”, here, I mean content. In the sense that marketers and publishers use the word, “content” means (according to Wikipedia) information and experiences that may provide value for an end user/audience in specific contexts. You may think of...
