by Mary Gospe | Jul 14, 2009 | Marketing
According to a MarketingSherpa blog post published today by Adam T. Sutton, Gordon Borrell, CEO, of Borrell Associates, Inc., predicts a 38% decrease in spending on direct mail over the next five years. Last year, marketers spent $48 billion on direct mail. ...
by kickstartall | Jun 30, 2009 | Marketing
Social networks are, to oversimplify, just about communication. But, oh, the ways you can use them to communicate! Where to begin? Let’s look at some of the many ways businesses are using social media. It isn’t all just for marketing, either. Think of the...
by Mary Gospe | Jun 16, 2009 | Marketing
I had the pleasure of hosting the Northern California BMA eMarketing Roundtable last week in Palo Alto. Dave Lloyd, Search Marketing Manager at Cisco, discussed best practices in optimizing blended (or universal) search. Here are a few key takeaways from Dave’s...
by Janet Gregory | Jun 5, 2009 | Marketing
If you know the answer to three simple questions, you can prepare a great sales presentation. 1) Who is the audience? Know who will be attending your sales presentation. Gear the presentation to the interests of the most important influencer (or decision maker) in...
by Mike Gospe | Jun 2, 2009 | Marketing
Is your marcom mix mapped to your lead funnel? It’s common to get caught up in the “ready, fire, aim!” approach to lead generation. Executives and marketers scramble for action. But when the action is mis-directed to producing the wrong kind of...
by kickstartall | May 10, 2009 | Marketing
In this social media age, smart businesses are listening to what people are saying about them online. Because blogs, Twitter, Facebook and other social networks are available to anyone who has something to say, when customers are dissatisfied, that is exactly where...
