by Mary Gospe | May 6, 2009 | Marketing
There are seven steps we typically take in designing an integrated marketing plan. We work with many clients on engagements to generate and nurture leads. The goal is clear—fill the sales pipeline with enough qualified prospects so that sales can meet revenue...
by Janet Gregory | Apr 23, 2009 | Marketing
Looking to increase sales in this recession? Your past and current customers are your best customers. Most companies are looking to get more from their existing investments, not to make new investments. That means that the current vendors and suppliers can have a...
by Mary Gospe | Apr 20, 2009 | Marketing
In my last post, Six Tips When Evaluating B2B Offers, I mentioned that personalized media (email or direct mail) and landing pages with pre-populated forms can raise response rates by 100%-130% (Caslon & Co.). Dynamic imaging software, digital printing technology...
by kickstartall | Apr 10, 2009 | Marketing
If you’ve been pondering whether, or how, to get your business involved in social media, a good way to evaluate the concept is to use social media for internal information exchanges and get used to some of the tools and applications. The familiar ones used...
by Mike Gospe | Apr 10, 2009 | Marketing
Customer advisory boards, councils, and forms (CABs) are becoming popular tools for strengthening a company’s relationships with their best customers. But is your company organizationally, operationally, and culturally ready to invest in a CAB? With the today’s...
by Mary Gospe | Apr 6, 2009 | Marketing
Evaluating B2B offers for your demand gen program? Here are six best practices to ensure you maximize your conversion rates. Tie the offer to your prospects’ buying cycle. A simple buying cycle continuum is: awareness, interest, consideration, decision. Think...
