by Janet Gregory | Apr 6, 2009 | Marketing
There are companies buying products and services, even in this recession. There are companies that will grow. Many companies will be able to maintain a good business and there are even some new emerging business areas. Buyers are out there. They just may be a...
by Janet Gregory | Mar 20, 2009 | Marketing
First impressions are even more important when selling in recessionary times. Sales is all about them, it’s not about you. Customers are concerned and want their money to go a long way. They are looking for long term value, short term payback, transparency in...
by Mary Gospe | Mar 18, 2009 | Marketing
I recently attended a BMA breakfast meeting hosted by Laurie Beasley of Beasley Direct Marketing. Laurie shared key trends in email marketing and current response rates from sources such as MarketingSherpa, the Direct Marketing Association (DMA) and Caslon & Co....
by kickstartall | Mar 17, 2009 | Marketing
We’re getting familiar with the “Big 3” social networks here lately. By that, I mean Facebook, LinkedIn and Twitter, which are the ones with the most users (and probably in that order, too, but things can change overnight in social media). Probably...
by Mike Gospe | Mar 17, 2009 | Marketing
How can you optimize your marcom mix? If you’re like most marketers, you’re under the gun to create datasheets, produce ads, and staff events. But are these really the best, right uses of your marketing budget and personal time? A busy marketing team does...
