by Mary Gospe | Sep 24, 2015 | Marketing
Last week the Silicon Valley American Marketing Association and Women In Consulting hosted a joint educational / networking event at the Silicon Valley Innovation Center. The meeting’s topic was “Get Agile. Get Revenue.” Adrian Ott, award-winning author...
by kickstartall | Jun 17, 2015 | Marketing
Validation isn’t about seeking approval – it is about gaining understanding, delivering a better outcome for your customer and credibility for your brand. Is there anyone out there who hasn’t eaten something they just can’t stand as an act of love (or at...
by Mike Gospe | Apr 7, 2015 | Marketing
Customer Advisory Boards (CABs) are becoming more and more popular. And we know you have questions. That’s why we’ve started producing a series of short video FAQs. Here are a few: For more video FAQs, visit my video blog...
by Mary Gospe | Mar 20, 2015 | Marketing
Yesterday I attended TechTarget’s ROI Summit in San Mateo, CA. It was packed with professional B2B marketers and the speakers and topics were excellent. TechTarget operates over 100 websites around the world on a variety of technology-specific topics with content...
by kickstartall | Mar 3, 2015 | Marketing
In a highly competitive business environment, a company’s culture that is aligned to its business goals is more likely to keep their competitive edge and relevance to their customers, employees and shareholders. A company’s culture is a dynamic, living entity. It...
by Mary Gospe | Mar 2, 2015 | Marketing
By Mary Gospe with contributions by Pamela Hau Spiceworks, a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. The...
